Research on the Influencing Factors of Excessive Consumption Online - Based on the Theory of Planned Behavior

DOI

10.2991/ictim-17.2017.42How to use a DOI?

Keywords

Excessive consumption online, theory of planned behavior, excessive consumption intention

Abstract

With the development of Internet economy, the excessive consumption in online shopping has gradually become a social problem. The existing research on excessive consumption is mainly from the irrational consumption, in fact, the excessive consumption in the specific form of expression, the influencing factors have their own unique characteristics. Based on the TPB, the theory of planned behavior can be used to explain the excessive consumption in online shopping. Among them, behavior attitude has a greater impact on the excessive consumption intention, while subjective norm has little influence on it. Besides, perceived behavioral control has an impact on the intention and behavior of the excessive consumption. Therefore, it is important to discuss how to reduce excessive consumption and guide consumers to establish a correct view of consumption.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanping Tao
AU  - Junyi Meng
AU  - Lu Huang
PY  - 2017/09
DA  - 2017/09
TI  - Research on the Influencing Factors of Excessive Consumption Online - Based on the Theory of Planned Behavior
BT  - Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017)
PB  - Atlantis Press
SP  - 539
EP  - 550
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictim-17.2017.42
DO  - 10.2991/ictim-17.2017.42
ID  - Tao2017/09
ER  -