The Analysis of Digital Marketing among SMEs in Chaozhou City

DOI

10.2991/ictim-17.2017.29How to use a DOI?

Keywords

Digital marketing, Chaozhou, SMEs

Abstract

With the growing importance of digital marketing among companies, it is essential for the companies, especially the SMEs, to take a proactive approach in utilizing the digital marketing channels. The purpose of this essay is to investigate SMEs' digital marketing usage in Chaozhou and to provide recommendations for its future development. Factors which have negative impact on adopting digital marketing channels among SMEs in Chaozhou are identified based on the findings originated from the interviews and survey conducted among SMEs managers and owners respectively in Chaozhou, followed by the recommendations to minimize the impact of factors.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Caiyong Zhuang
AU  - Shanwei Lin
AU  - Fu Lin
PY  - 2017/09
DA  - 2017/09
TI  - The Analysis of Digital Marketing among SMEs in Chaozhou City
BT  - Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017)
PB  - Atlantis Press
SP  - 396
EP  - 405
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictim-17.2017.29
DO  - 10.2991/ictim-17.2017.29
ID  - Zhuang2017/09
ER  -