Cross Cultural Online Shopping Consumer Behavior: Comparision of China and Turkey

DOI

10.2991/ictim-17.2017.22How to use a DOI?

Keywords

Online shopping behavior, cultural difference, Turkey, China

Abstract

In this paper we examine online shopping behavior of two developing countries, China and Turkey. Local cultures have strong effects on consumer behavior in online shopping. Thus examining the cultural effects and examining the differences between different cultures are crucial to propose international, competitive and successful marketing strategies and investments. We determined factors to reflect the cultural difference between Turkey and China in terms of attitude towards online shopping. Attitude towards online shopping is examined through online shopping amount and online shopping frequency. We proposed hypotheses based on the proposed factors. Each hypothesis is examined through the results of applied survey. We also conduct group-based factor analysis in order to examine the distribution-based differences between Turkey and China in terms of online shopping behavior of the customers.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Volkan Husnu Gurcan
PY  - 2017/09
DA  - 2017/09
TI  - Cross Cultural Online Shopping Consumer Behavior: Comparision of China and Turkey
BT  - Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017)
PB  - Atlantis Press
SP  - 277
EP  - 299
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictim-17.2017.22
DO  - 10.2991/ictim-17.2017.22
ID  - Gurcan2017/09
ER  -