What Makes Muslim Travellers Satisfied an Empirical Study of Indonesian Muslim Travelers to West Europe on a Group Tour
- DOI
- 10.2991/ictgtd-16.2017.62How to use a DOI?
- Keywords
- Muslim travellers, Customer satisfaction, Success factors
- Abstract
Indonesia is the world largest country populated by Muslim, although the basis of the nation is secular and not based on Islam or Syariah. The total Muslim population in Indonesia is 207 Million (Indonesia-Investments.com). This is a substantial market segment with special needs and requirement, travel is not an exception. For Muslim, all activities in life including traveling is about worship to the Almighty God. There are specific travel needs for the Molem travellers that any travel supplier and organizers must fulfil in order to gain satisfaction. This qualitative research is to understand critical success factors for travel agents, tour operators, airlines, hotels, tourism attractions, souvenir shops in order to win satisfaction from Muslim travellers. In this research we choose the West Europe Tour Product which consist destinations in France, Germany, Netherlands, Switzerland and Belgium. West Europe is one of the most popular tour products to many Indonesians. The raising middle class in Indonesia which are dominated by Muslim, with specific travel needs, are important to any travel suppliers, especially when they travel abroad to a non- Muslim destinations. The numbers tend to grow, exponentially year on year. Travel suppliers and destinations must be prepare to meet these specific needs. Muslim travellers and Halal industry is a new phenomenon in travel and tourism. This is a research on progress as data and statistical information are currently limited. Research is heavily dependent on expert opinion and industry practicionaire which is presently limited
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Farshal Hambali PY - 2016/11 DA - 2016/11 TI - What Makes Muslim Travellers Satisfied an Empirical Study of Indonesian Muslim Travelers to West Europe on a Group Tour BT - Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016) PB - Atlantis Press SP - 325 EP - 329 SN - 2352-5428 UR - https://doi.org/10.2991/ictgtd-16.2017.62 DO - 10.2991/ictgtd-16.2017.62 ID - Hambali2016/11 ER -