Tourists' Perceptions on Ecotourism Destination Brand (A Case Study Of Taman Wisata Alam Angke Kapuk-Twaak)

DOI

10.2991/ictgtd-16.2017.59How to use a DOI?

Keywords

Tourist perceptions, ecotourism, Destination Brand, Taman Wisata Alam Angke Kapuk-TWAAK Introduction

Abstract

Ecotourism has been more and more popular nowadays especially for local tourists. It can be seen from the number of stories that can be found on Internet-usually by using blog in many platforms-telling the experiences to go to many ecotourism sites. Taman Wisata Alam Angke Kapuk (TWAAK) in Jakarta has been one of the ecotourism sites that visited by local tourists. This study seeks to explore those local tourists' perceptions of the TWAAK as an ecotourism destination brand. Qualitative data was used to provide an in-depth analysis of the findings on perceptions over the TWAAK as a destination brand. The research findings explained that local tourist have enjoyed the TWAAK as an alternative tourism in the heart of Jakarta City where mainly dominated by mass tourism. However, they don't know exactly what TWAAK is yet unsatisfied to the way the authorities of the TWAAK treated visitors.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Pir Owners
PY  - 2016/11
DA  - 2016/11
TI  - Tourists' Perceptions on Ecotourism Destination Brand (A Case Study Of Taman Wisata Alam Angke Kapuk-Twaak)
BT  - Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016)
PB  - Atlantis Press
SP  - 305
EP  - 311
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictgtd-16.2017.59
DO  - 10.2991/ictgtd-16.2017.59
ID  - Owners2016/11
ER  -