Tourism Development Strategy Betawi Cultural Village Jagakarsa Jakarta (Case Study On Setu Babakan Jakarta)

DOI

10.2991/ictgtd-16.2017.50How to use a DOI?

Keywords

Development Strategy, QSPM, web, tourism, Setu Babakan

Abstract

Indonesia is a country that rich with natural resources and tourism, so does Jakarta as the capital city which recently succesfully attract foreign tourists. That is because Jakarta has begun unfolding its tourism elements including Setu Babakan that located in Jagakarsa, South Jakarta. The data in this study are taken from primary and secondary data, with sample only 70 respondents. The data were processed and analyzed by SWOT matrix, BCG matrix, and QSPM matrix method of analysis. The results of the author's study from the SWOT matrix is the emergence of a strategy of four quadrants, SO strategy, WO strategy, ST strategy and WT strategy which after being processed by QSPM method yield new strategies, namely 1. Make ecofriendly fishing concept in cooperation with Indonesia Fishing Tour 2. Increase the Setu Babakan tourism promotion by utilizing information technology (web). While the BCG matrix describes the position the company is in Question Mark position which means it faces a rapid rate of market growth, but the market share held is not maximized yet.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shinta Teviningrum
AU  - Armaini Akhirson
PY  - 2016/11
DA  - 2016/11
TI  - Tourism Development Strategy Betawi Cultural Village Jagakarsa Jakarta (Case Study On Setu Babakan Jakarta)
BT  - Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016)
PB  - Atlantis Press
SP  - 253
EP  - 258
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictgtd-16.2017.50
DO  - 10.2991/ictgtd-16.2017.50
ID  - Teviningrum2016/11
ER  -