The Demand of Local Based SPA Products Ingrediens in Several Major SPA Destination in Bali

DOI

10.2991/ictgtd-16.2017.37How to use a DOI?

Keywords

Demand, Popularity, Local ingredients, SPA products, SPA Destination

Abstract

The Spa industry has been influencing the development of the hospitality industry in Bali for more than a decade. Spa facilities in Bali accommodate a variety of Spa service demands that are inspired by the local culture. These offer comfort, relaxation, luxury and stress-free, with the traditional touch of massage techniques for people who want to enjoy spas in Bali. One of the additional benefits comes from the use of local ingredients as the basis of spa products. The grand idea is to support local industries as well as offering a traditional essence for the spa customers. This study aims to describe the demand/popularity of local ingredients of spa products in several major spa destinations in Bali. The research uses a descriptive-quantitative approach by describing data gathered from questionnaires and observation sheets from several major spa destinations in Bali. The result shows that, 1) 90% of the spas are using local ingredients in their products, 2) those highly demanded local products are chosen because of their perceived exoticism and nature compared to non-local products, 3) the most demanded basic ingredients of the spa products is coconut oil, chosen due to its healing benefits especially for the skin and hair. By the results of the research it can be concluded that local ingredients have their own special trade for the spa customers because of its exoticism and benefits obtained, as well as it can help the development of local industries. Hopefully, the use of local ingredients can be maintained and able to penetrate a broader market.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Komang Shanty Muni Parwati
PY  - 2016/11
DA  - 2016/11
TI  - The Demand of Local Based SPA Products Ingrediens in Several Major SPA Destination in Bali
BT  - Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016)
PB  - Atlantis Press
SP  - 192
EP  - 195
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictgtd-16.2017.37
DO  - 10.2991/ictgtd-16.2017.37
ID  - ShantyMuniParwati2016/11
ER  -