The Effectiveness of Social Media Marketing to Introduce Tenun Products

DOI

10.2991/ictgtd-16.2017.34How to use a DOI?

Keywords

Woven Fabrics, Social media marketing, Tourism Attraction

Abstract

Products are part of tourism attraction that has most important role in attracting tourists to visit particular tourism spot. In the progress, some tourism products will be competing at each other to get the interest of the tourists. Many have done many things to introduce their tourism products that represent their area, which one of them through the latest marketing strategy, by utilizing social media. The presence of social media these days has become a basic need of mankind, especially the younger generation. It is the basis for the emergence of social media marketing that has also been done by the tourism actors, including by Ananda Tenun Bali Denpasar. In introducing its products, Ananda Tenun Bali always post their latest products in their facebook page, instagram, and twitter, one of which is a woven fabric that is consider as the special characteristic of Denpasar. Based on this insight, this study aims to look at the effectiveness of social media marketing that is done by Ananda Tenun Bali Denpasar in introducing their products. This study is using descriptive method of data collection, either through interviews, questionnaires and data that have been owned privately by Ananda Tenun Bali such as sales data. The results of these studies find that it turns out social media marketing methods that have been done by Ananda Tenun Bali is quite effective. The finding is supported by Ananda's rapid online sales. In addition, many visitors who visit Anada textile know the products through social media. Indeed, trends of Ananda visitors who know their products through social media are dominated by young people, but not least there are also old people who are usually introduced of these products by their children who know the products from social media. So it can be concluded that the role of social media marketing is quite effective in introducing Ananda Tenun Bali products. They idea could also be conducted by other product manufacturers who wish to introduce their products.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - I Gusti Ayu Melistyari Dewi
PY  - 2016/11
DA  - 2016/11
TI  - The Effectiveness of Social Media Marketing to Introduce Tenun Products
BT  - Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016)
PB  - Atlantis Press
SP  - 181
EP  - 184
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictgtd-16.2017.34
DO  - 10.2991/ictgtd-16.2017.34
ID  - MelistyariDewi2016/11
ER  -