Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016)

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The Influence of Destination and Transportation on Tourist Satisfaction and its Impact on the Loyalty of the Tourists Visiting the North Sumatera Lake Toba

Authors
Ferry Panjaitan, Juliater Simarmata
Corresponding Author
Ferry Panjaitan
Available Online November 2016.
DOI
10.2991/ictgtd-16.2017.31How to use a DOI?
Keywords
Tourist, Loyalty, Destination, Transportation
Abstract

The aim of this research is to examine and find out the influence of destination, transportation and tourist satisfaction on the loyalty of the tourists visiting Lake Toba both partially and simultaneously. The population in this research is all the tourists who visit Lake Toba in 2015, and the number of samples set 10 X indicator (10 X 25) = 250. The data is collected through interview, questionnaire, and documentation study; the variables are studied using a 5-score likert scale. The questionnaire is tested first using validity test and reliability test; the data processing uses the IBM software SPSS statistic 23 and it is analyzed using multiregression and path analysis.The results found in the hypothetical test of this research are as follows: partially and simultaneously, destination, transportation and tourist satisfaction significantly influence the loyalty of the tourists visiting Lake Toba. Tourist satisfaction is the variable that mediates the relationship between destination variable and transportation variable in the loyalty of the tourists visiting Lake Toba.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016)
Series
Advances in Economics, Business and Management Research
Publication Date
November 2016
ISBN
978-94-6252-286-2
ISSN
2352-5428
DOI
10.2991/ictgtd-16.2017.31How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Ferry Panjaitan
AU  - Juliater Simarmata
PY  - 2016/11
DA  - 2016/11
TI  - The Influence of Destination and Transportation on Tourist Satisfaction and its Impact on the Loyalty of the Tourists Visiting the North Sumatera Lake Toba
BT  - Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016)
PB  - Atlantis Press
SP  - 170
EP  - 173
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictgtd-16.2017.31
DO  - 10.2991/ictgtd-16.2017.31
ID  - Panjaitan2016/11
ER  -