Effects of Novelty Seeking, Destination Image, and Perceived Value Through Satisfaction on Revisit Intention to MICE Destinations

DOI

10.2991/assehr.k.210909.012How to use a DOI?

Keywords

novelty seeking, destination image, perceived value, satisfaction, revisit intension

Abstract

Revisit intention to MICE destinations and recommending them to other people can help tourists to come back and bring profit to the MICE destinations. This study aims to: 1) Analyze the effect of novelty seeking, destination image, and perceived value on satisfaction of tourists in MICE activities. 2) Analyze the effect of satisfaction on revisit intention. 3) Analyze the effect of novelty seeking, destination image, and perceived value through satisfaction on revisit intention to MICE destinations. A questionnaire is used as the data collecting method. Primary data sources were taken by giving questionnaire on 100 respondents who had participated in MICE activities in Medan City and were analyzed using the Path Analysis method using PLS-SEM. The results showed: 1) novelty seeking has a non-significant negative effect on satisfaction. Destination image and perceived value have a positive and significant effect on satisfaction. 2) Satisfaction has a positive and significant effect on the revisit intention. Novelty seeking through satisfaction has no effect on revisit intention. Destination image, perceived value through satisfaction have a positive and significant effect on the revisit intention to MICE destinations.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nursiah Fitri
PY  - 2021
DA  - 2021/09/11
TI  - Effects of Novelty Seeking, Destination Image, and Perceived Value Through Satisfaction on Revisit Intention to MICE Destinations
BT  - Proceedings of the 2nd International Conference on Science, Technology, and Modern Society (ICSTMS 2020)
PB  - Atlantis Press
SP  - 48
EP  - 51
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210909.012
DO  - 10.2991/assehr.k.210909.012
ID  - Fitri2021
ER  -