Consumer Behavior and Patterns During the Covid-19 Pandemic in Indonesia
Authors
Intan Nurrachmi, Setiawan, Udin Saripudin
Corresponding Author
Intan Nurrachmi
Available Online 13 March 2021.
- DOI
- 10.2991/assehr.k.210312.004How to use a DOI?
- Keywords
- Consumer behavior, Covid 19 pandemic, Lifestyle
- Abstract
The Covid-19 pandemic has changed many human life arrangements so that new habits have emerged that lead to different lifestyles from before. This study seeks to explain consumer behavior and habit patterns during the Covid-19 pandemic in Indonesia. This research was conducted through literature study and direct observation of consumer behavior in shopping. The results reveal how consumers in Indonesia must adapt during the Covid-19 pandemic. In addition, it explains how new consumer habits are in buying products from providers.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Intan Nurrachmi AU - Setiawan AU - Udin Saripudin PY - 2021 DA - 2021/03/13 TI - Consumer Behavior and Patterns During the Covid-19 Pandemic in Indonesia BT - Proceedings of the First International Conference on Science, Technology, Engineering and Industrial Revolution (ICSTEIR 2020) PB - Atlantis Press SP - 23 EP - 27 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210312.004 DO - 10.2991/assehr.k.210312.004 ID - Nurrachmi2021 ER -