Enhanced Skill of Tourism Communication: Development of Model Question Levels During Tour Sessions

DOI

10.2991/assehr.k.210312.082How to use a DOI?

Keywords

level of question, tour guide, Japanese tourist, Malaysian tourism, tourism communication

Abstract

Questioning is an activity that takes place in our daily lives. It has been said that one’s knowledge is gained by questioning. Tourism communication which is involved intercultural elements may still need be consciously careful of socially and culturally of other cultures’ norms when questioning. Therefore, this study was aimed to explore how the questioning were applied or formed by Japanese-speaking Malaysian to Japanese tourists during tour trip session. Based on attributes and categories of questioning, this study will developed a model of question levels that were often used throughout the visit. This study is a qualitative study and the data is collected through audio, visual and observational notes on the interaction of five Malay tour guides when using the Japanese language while interacting with 17 Japanese tourists during four sets of Free Independence Travel (FIT) package. The findings showed that for the purpose of smooth communication, various categories of questions were applied due to the application of coordination and adjustment. The findings also revealed that the level of questions applied during the tour session were only at Level 1 of both domains of the Taxonomy of Educational Objectives, Bloom (1984) [1]. This study is expected to become a reference point in the field of education and the domain of learning the Japanese language. Owning in the application of questions can be enhanced with the use of suitable applied questions while explaining the tourism destination. This study is most relevant to the key players in the national tourism industry, most specifically tour guides.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Roswati Abdul Rashid
AU  - Zanjabila Nudin
AU  - Ahmad Shamil Kamaruzaman
AU  - Mazlina Ahmad
AU  - Nurul Ain Chua Abdullah
AU  - Roslina Mamat
PY  - 2021
DA  - 2021/03/13
TI  - Enhanced Skill of Tourism Communication: Development of Model Question Levels During Tour Sessions
BT  - Proceedings of the First International Conference on Science, Technology, Engineering and Industrial Revolution (ICSTEIR 2020)
PB  - Atlantis Press
SP  - 499
EP  - 512
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210312.082
DO  - 10.2991/assehr.k.210312.082
ID  - Rashid2021
ER  -