Analysis of Southern Taihang Tourism Production and Research on Brand Marketing Strategy based on SWOT and PST

DOI

10.2991/icsste-16.2016.132How to use a DOI?

Keywords

SWOT; PST; Brand Marketing; Festival Marketing; Green Marketing

Abstract

Under the new normal economic environment, the traditional tourism faces competition, but also new opportunities in the emerging service industry. Thus, to enrich the expanding tourist market is a powerful guarantee of industrial development. Market research is based on binding to the marketing environment analysis to determine the product's marketing strategy in order to better expand the market space. In this paper, SWOT method and PST tourist area on the South Taihang existing tourism products for analysis, several strategies Taihang Xinxiang south of brand marketing.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhentao Xu
AU  - Wei Zhu
PY  - 2016/05
DA  - 2016/05
TI  - Analysis of Southern Taihang Tourism Production and Research on Brand Marketing Strategy based on SWOT and PST
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
PB  - Atlantis Press
SP  - 721
EP  - 725
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-16.2016.132
DO  - 10.2991/icsste-16.2016.132
ID  - Xu2016/05
ER  -