The Importance of Visual Identity Graphic Design in Cities

DOI

10.2991/icsste-16.2016.130How to use a DOI?

Keywords

identity system; visual identity graph; historical culture

Abstract

The identity system depends on tangible architecture, landscape roads and so on, but it doesn't equal to the supplement of its subject but an indispensable constituent part. As the finishing touch of the whole urban space, by means of design of elements such as symbols, graphs, characters and colors as well as integration of various factors, the identity system reflects the urban specialty, conveys urban features related to history, geography, culture and emotion. The identity system provides suitable space environment to people through application of concrete symbols, graphs, characters and colors, in addition, it also mirrors that the designing culture of a city equals to its design concept with the combination of the historical culture of this city. A modern city shall be provided with such function, that is, it shall possess a whole set of well-designed and scientific-planned indication mechanism to help those wandering pedestrians to indicate direction and find their way successfully. It shall not only serve the mass, realize inter-coordination among people, identity facility and space environment to make people's living environment more comfortable and convenient, but also it constitutes the vital carrier to spread local culture and model urban brand.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chufan Zhang
PY  - 2016/05
DA  - 2016/05
TI  - The Importance of Visual Identity Graphic Design in Cities
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
PB  - Atlantis Press
SP  - 708
EP  - 714
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-16.2016.130
DO  - 10.2991/icsste-16.2016.130
ID  - Zhang2016/05
ER  -