Research on the O2O Mode and Corresponding Influences on the Online and Offline Internet Marketing

DOI

10.2991/icsste-16.2016.35How to use a DOI?

Keywords

O2O Mode, Online and Offline, Internet Marketing, Corresponding Influences.

Abstract

In this paper, we conduct research on the O2O mode and corresponding influence on the online and offline Internet marketing. Precision marketing is on the basis of fully understanding of consumer information, according to its characteristics and primary preferences targeted to carry out the one-to-one marketing. Mobile Internet users are mostly fixed which can be the new network technology in-depth insight into consumer interest and demand, and to establish for each specific customer database. Based on the analysis of customer data, then according to the characteristics of the different customers and the preference information such as the precision marketing, at the same time which can also according to customer's feedback information targeted adjustment of products and the marketing, in order to better meet the needs of customers. Our research combines the O2O concepts and the technique to propose the novel marketing paradigm which is of great importance.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yajuan Sun
PY  - 2016/05
DA  - 2016/05
TI  - Research on the O2O Mode and Corresponding Influences on the Online and Offline Internet Marketing
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
PB  - Atlantis Press
SP  - 188
EP  - 192
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-16.2016.35
DO  - 10.2991/icsste-16.2016.35
ID  - Sun2016/05
ER  -