Single-store Operations Manual: The Reproduction Method of Franchising System Service Products - On the Content of Single-store Operations Manual Written in Principle

DOI

10.2991/icsste-15.2015.112How to use a DOI?

Keywords

Single-store Operations Manual; Franchisee Reproduction Function; Single Store Constituents; Manual Writing Content

Abstract

single-store operations manual has an important role in franchising. However, the nature of the single-store operations manual has been a lack of research, and therefore the lack of clear principles is on how to write a single store operations manual. Franchise Services products distributor that franchisees undertake a dual function: sales and service of products and service offerings reproduction. Therefore, the franchisor to the franchisee needs to provide a method of reproduction, single-store operations manual service product is the franchisor of their service production methods described in the text. Constitute a single store, including tangible evidence, service system and service standards. Therefore, these three aspects of the preparation of the contents constitute a single store operation manual.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shi Yuanmeng
AU  - Yuan Dong
PY  - 2015/04
DA  - 2015/04
TI  - Single-store Operations Manual: The Reproduction Method of Franchising System Service Products - On the Content of Single-store Operations Manual Written in Principle
BT  - Proceedings of the 2015 International Conference on Social Science and Technology Education
PB  - Atlantis Press
SP  - 410
EP  - 414
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-15.2015.112
DO  - 10.2991/icsste-15.2015.112
ID  - Yuanmeng2015/04
ER  -