Market Research and Development under the Network Environment

DOI

10.2991/icsste-15.2015.66How to use a DOI?

Keywords

Internet age; marketing; strategy

Abstract

With the development of computer and network communication technology, the Internet also increasingly be used in various fields of society widely, especially the business of marketing activities. The Internet age is not only to bring huge business opportunities, but also give new challenges to traditional marketing activities .It greatly impacts the theory and practice of the past marketing. The concepts and methods of traditional marketing are no longer adapted to the new environment and changes in the world today. This requires enterprises have to make the appropriate change and innovation to adapt to the times of the marketing requirements in the mode of marketing activities, ideas, strategies and means. In this paper, the development and changes in the market environment caused by the current network technology are analyzed and researched. It will explore how to adapt to the current network environment and establish marketing strategies.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Fu Tingting
PY  - 2015/04
DA  - 2015/04
TI  - Market Research and Development under the Network Environment
BT  - Proceedings of the 2015 International Conference on Social Science and Technology Education
PB  - Atlantis Press
SP  - 229
EP  - 231
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-15.2015.66
DO  - 10.2991/icsste-15.2015.66
ID  - Tingting2015/04
ER  -