On the ability to Improve Business Marketing Strategy

DOI

10.2991/icsste-15.2015.1How to use a DOI?

Keywords

Marketing Capabilities; Index System, Fuzzy Comprehensive Evaluation

Abstract

Enterprise marketing capabilities constitute the core competitiveness of the important part. In practice, companies tend to focus on the performance perspective of corporate marketing capabilities, while ignoring the marketing resources and their ability to take advantage of the ability to influence corporate marketing leading role and importance of prior evaluation. Use fuzzy comprehensive evaluation method and combine AHP, from the perspective of marketing resources, and accurate pre-evaluation of enterprise marketing capabilities of companies can look for research to improve the weak link, the starting point for the development of new markets and attract the target consumer who maximizes to improve their market competitiveness purposes.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hou Jin
PY  - 2015/04
DA  - 2015/04
TI  - On the ability to Improve Business Marketing Strategy
BT  - Proceedings of the 2015 International Conference on Social Science and Technology Education
PB  - Atlantis Press
SP  - 1
EP  - 3
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-15.2015.1
DO  - 10.2991/icsste-15.2015.1
ID  - Jin2015/04
ER  -