Analysis on Marketing Strategies From the View of Enterprise Life Cycle

DOI

10.2991/icssr-14.2014.293How to use a DOI?

Keywords

Enterprise life cycle. Marketing strategies. Enterprise development.

Abstract

For most enterprises, marketing is one of the most important channels to gain benefits. Moreover, it is the fundamental guarantee for them to promote the health, stable and sustainable development of enterprises. A reasonable and feasible marketing strategy can provide enterprises with huge profits. Enterprises have to experience different stages during their life cycle. Berceuse the problems faced by them in every stage are different, different marketing strategies should be made for different stages in the life cycle. Therefore, enterprises’ marketing strategies are analyzed from the view of their life cycle in this paper.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jian Zhou
PY  - 2014/06
DA  - 2014/06
TI  - Analysis on Marketing Strategies From the View of Enterprise Life Cycle
BT  - Proceedings of the 3rd International Conference on Science and Social Research
PB  - Atlantis Press
SP  - 1334
EP  - 1337
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssr-14.2014.293
DO  - 10.2991/icssr-14.2014.293
ID  - Zhou2014/06
ER  -