Effect and Significance of Standardization on Marketing of Large and Medium-sized Enterprises

DOI

10.2991/icssr-14.2014.254How to use a DOI?

Keywords

Standardization. Marketing planning of large and medium-sized enterprises. Economic benefit. Effect And significance of standardization

Abstract

As market competitions become increasingly fierce, a good marketing strategy decides whether an enterprise can continuously develop. In recent years, influenced by global economic internationalization, various national markets have been open. In Chinese market, a large batch of multinational corporations which regard multinational corporations and even global market as the strategic target emerge. How to keep a foothold in huge competition tide and develop continuously and scientifically From the perspective of large and medium-sized enterprises, standardized production not just contributes to reducing enterprise production and management cost, but also can effectively improve production benefit.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Yuan
PY  - 2014/06
DA  - 2014/06
TI  - Effect and Significance of Standardization on Marketing of Large and Medium-sized Enterprises
BT  - Proceedings of the 3rd International Conference on Science and Social Research
PB  - Atlantis Press
SP  - 1157
EP  - 1161
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssr-14.2014.254
DO  - 10.2991/icssr-14.2014.254
ID  - Yuan2014/06
ER  -