Usability Evaluation of Packaging Design Based on Eye Movement Experiment

DOI

10.2991/icssr-13.2013.143How to use a DOI?

Keywords

Usability evaluation; Packaging design; Eye movement experiment

Abstract

With the fast development of packaging design, the usability evaluation has been paid much attention to. On the other hand, with the popularity of the eye movement experiment, the evaluation method based on experimental data has been introduced into the usability evaluation system. This paper, taking the packaging of MG mask as the target, evaluates the design usability by eye movement experiment in terms of packaging-opening and shelf display. The results indicate that customers accepted the packaging design. The opening of the first-layer packaging was time-consuming, however, and the inner packaging needed to improve. Finally, some suggestions are presented for the betterment of the packaging design.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Weijun Zhao
AU  - Linyan Zheng
AU  - Tian Wang
PY  - 2013/07
DA  - 2013/07
TI  - Usability Evaluation of Packaging Design Based on Eye Movement Experiment
BT  - Proceedings of the 2nd International Conference on Science and Social Research (ICSSR 2013)
PB  - Atlantis Press
SP  - 621
EP  - 624
SN  - 1951-6851
UR  - https://doi.org/10.2991/icssr-13.2013.143
DO  - 10.2991/icssr-13.2013.143
ID  - Zhao2013/07
ER  -