The Empirical Research for the Influence Factors and Mechanism of Customer Experience ——Based on the Intermediate Car Marketing of China

DOI

10.2991/icssr-13.2013.126How to use a DOI?

Keywords

customer experience; influence factors; empirical research

Abstract

Along with the fast improvement of scientific technology and the enhancement of the hierarchy of needs, customer experience has become a new way to make competitive advantage for enterprises. Face the violent competition, customer experience has become critical for brand management for automobile enterprises. The aim of this research is to probe into the influence factors and latitude of customer experience for the car industry of china, which will direct the marketing and brand management for automobile enterprises.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yan-e Li
PY  - 2013/07
DA  - 2013/07
TI  - The Empirical Research for the Influence Factors and Mechanism of Customer Experience ——Based on the Intermediate Car Marketing of China
BT  - Proceedings of the 2nd International Conference on Science and Social Research (ICSSR 2013)
PB  - Atlantis Press
SP  - 541
EP  - 547
SN  - 1951-6851
UR  - https://doi.org/10.2991/icssr-13.2013.126
DO  - 10.2991/icssr-13.2013.126
ID  - Li2013/07
ER  -