Agricultural Marketing Issues and Strategies in Western China

DOI

10.2991/icssr-13.2013.98How to use a DOI?

Keywords

Western China; agricultural products; unmarketable; price volatility; brand marketing; strategies

Abstract

Agricultural products in Western China are rich and various, the quality is very good, but not all agricultural products sell very well in market, some products have encountered marketing problems. Such as slow-moving, volatile price movements, lack of awareness on brand marketing and so on. To solve these problems, we should make agricultural mode transition to modern intensive and large-scale agriculture, reduce circulation and use brand marketing strategy, so as to promote the sales of agricultural products in western.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiyan Xu
PY  - 2013/07
DA  - 2013/07
TI  - Agricultural Marketing Issues and Strategies in Western China
BT  - Proceedings of the 2nd International Conference on Science and Social Research (ICSSR 2013)
PB  - Atlantis Press
SP  - 426
EP  - 428
SN  - 1951-6851
UR  - https://doi.org/10.2991/icssr-13.2013.98
DO  - 10.2991/icssr-13.2013.98
ID  - Xu2013/07
ER  -