Research on the Influence of Preference Privacy Setting on Information Disclosure Behavior of Mobile Commerce Users

DOI

10.2991/assehr.k.201214.150How to use a DOI?

Keywords

theory of Planned Behavior, hypothesis of limited rational person, preferred privacy settings, Privacy disclosure willingness

Abstract

In the m-commerce environment, the improper disclosure of privacy information and excessive access by the third party results in the lowest willingness of users to disclose personal information. Therefore, it is of great significance for the healthy development of mobile commerce to study the effective privacy disclosure settings to make the process of privacy disclosure transparent. Based on the theory of planned behavior and the theory of limited rational, this paper establishes an integrated model under the framework of planned behavior. A total of 120 valid questionnaires were collected and analysed by the structural equation model. The results will provide some theoretical basis for mobile service providers to design privacy settings.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tao Zhang
AU  - Jinsong Li
AU  - Chunfu Li
AU  - Ziyu Zhu
AU  - Kun Zhao
PY  - 2020
DA  - 2020/12/16
TI  - Research on the Influence of Preference Privacy Setting on Information Disclosure Behavior of Mobile Commerce Users
BT  - Proceedings of the 2020 6th International Conference on Social Science and Higher Education (ICSSHE 2020)
PB  - Atlantis Press
SP  - 784
EP  - 791
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.150
DO  - 10.2991/assehr.k.201214.150
ID  - Zhang2020
ER  -