Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)

Countermeasures of National Culture in the Context of Cultural Globalization

Authors
Cheng Chen, Xuecheng Wang, Fei Chen
Corresponding Author
Fei Chen
Available Online August 2019.
DOI
10.2991/icsshe-19.2019.197How to use a DOI?
Keywords
Cultural globalization, national culture, cultural and language strategies, translation strategies
Abstract

While the pace of globalization is speeding up, cultural globalization comes into being. In the wave of cultural globalization, the survival and development of national culture have attracted increasing attention and discussion, which has built the time background for the “going out” cultural strategy. The Belt and Road Initiative promotes in-depth communication in economy, trade and culture among countries along the route, aiming at integration and common development. Therefore, in the multicultural collision environment, facing the impact of foreign culture, how to develop national culture has become a hot issue. In the face of the "double-edged sword" of cultural globalization, the right concept should be openness and inclusiveness, diversity and coexistence, mutual respect and learning, as well as common development. On the premise of sticking to both the nationalization foundation and globalization orientation, and under the guarantee of improving cultural policies, the strategy of organic and dynamic integration of domestication and foreignization is considerably necessary in translation activities, involving different languages and cultures, so as to promote national culture to go out smoothly.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2019
ISBN
978-94-6252-772-0
ISSN
2352-5398
DOI
10.2991/icsshe-19.2019.197How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Cheng Chen
AU  - Xuecheng Wang
AU  - Fei Chen
PY  - 2019/08
DA  - 2019/08
TI  - Countermeasures of National Culture in the Context of Cultural Globalization
BT  - Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)
PB  - Atlantis Press
SP  - 411
EP  - 414
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-19.2019.197
DO  - 10.2991/icsshe-19.2019.197
ID  - Chen2019/08
ER  -