Research on the Tourism Public Opinion of Lijiang River Scenic Spot Based on Content Analysis Method

DOI

10.2991/icsshe-18.2018.37How to use a DOI?

Keywords

Lijiang River scenic spot, Content analysis method, Tourism public opinion, Web text

Abstract

This paper analyzes the tourism public opinion in Lijiang River scenic spot and puts forward some suggestions for improvement. By using the content analysis method and using the ROST CM6 word segmentation system and the Bazhuayu content mining software, this paper analyzes the tourists’ tourism public opinion evaluation text of the Lijiang River scenic spot on the Ctrip, and finds out the negative evaluation of five aspects, such as environment, traffic, pleasure-boat, ticket price and bamboo raft, and puts forward the solutions. The research method of this paper has certain reference significance for analyzing the public opinion of the tourism scenic spot, improving the tourism image and improving the service level.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kaibo Zhou
AU  - Tong Yang
PY  - 2018/09
DA  - 2018/09
TI  - Research on the Tourism Public Opinion of Lijiang River Scenic Spot Based on Content Analysis Method
BT  - Proceedings of the 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)
PB  - Atlantis Press
SP  - 151
EP  - 155
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-18.2018.37
DO  - 10.2991/icsshe-18.2018.37
ID  - Zhou2018/09
ER  -