The Service Quality Evaluation System of Green Agricultural Products in Online Shopping Based on Fuzzy Analytic Hierarchical Method
- DOI
- 10.2991/icsshe-17.2017.126How to use a DOI?
- Keywords
- green agricultural products, online shopping, service quality, evaluation, fuzzy analytic hierarchical method
- Abstract
With the rapid development of agricultural products e-commerce, shopping green products online has a very broad application prospects and growth potential. As a network service process, it is necessary for buyers and sellers to evaluate and analyze the service quality of buying green products online. On the basis of literature analysis, we construct the servicing evaluation index system of shopping green agricultural products online, adopt index weight evaluation through analyzing many experts and form the relevant dimension series of weights set by using fuzzy Delphi method. As the result, we get comprehensive fuzzy scores and the improving method for the service quality evaluation of buying green products online. Related research conclusions could be able to provide buyers and sellers with reference and basis for decision-making when they buy green agricultural products online, and promote the healthy development of shopping green farm products online through better regulation of trading behavior in the network transaction.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shunshan Wang AU - Min Zhang PY - 2017/09 DA - 2017/09 TI - The Service Quality Evaluation System of Green Agricultural Products in Online Shopping Based on Fuzzy Analytic Hierarchical Method BT - Proceedings of the 2017 3rd International Conference on Social Science and Higher Education PB - Atlantis Press SP - 496 EP - 501 SN - 2352-5398 UR - https://doi.org/10.2991/icsshe-17.2017.126 DO - 10.2991/icsshe-17.2017.126 ID - Wang2017/09 ER -