Factors and Utilization of Discourse Power in Business Model in New Media Era

DOI

10.2991/icsshe-17.2017.123How to use a DOI?

Keywords

discourse power, business model, new media, marketing

Abstract

This paper provides connection between discourse power and business model within New Media Era context. Through analysis and categorization on successful internet company marketing cases in China, it indicates three main factors in the construction of discourse power, namely popularity gathering, knowledge exposition and capital accumulation. By putting forward two utilization ways commonly used today, online to offline and single to diversity, it shows how power functions in creating extra value discourse.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Jie Xu
PY  - 2017/09
DA  - 2017/09
TI  - Factors and Utilization of Discourse Power in Business Model in New Media Era
BT  - Proceedings of the 2017 3rd International Conference on Social Science and Higher Education
PB  - Atlantis Press
SP  - 484
EP  - 487
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-17.2017.123
DO  - 10.2991/icsshe-17.2017.123
ID  - Xu2017/09
ER  -