Construction and Experience of Automobile Marketing Curriculum Group

DOI

10.2991/icsshe-17.2017.118How to use a DOI?

Keywords

curriculum group,automobile marketing,talent cultivation , construction and experience insert

Abstract

For colleges and universities, it is necessary to cultivate high-level and applied talents of automobile marketing through building automobile marketing curriculum group. The automobile marketing course group consists of theoretical course group and practice training. The theoretical curriculum is composed of the core course of automobile marketing and a number of related courses. Practice training is composed of automobile disassembling practice, auto show exercitation, auto market research, automobile marketing plan, automobile marketing virtual simulation training and automobile marketing internship. The construction and experience of automobile marketing curriculum group create talent training modes and improve integrating degree between cultivating talents and social development needs.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Juntao Xiao
AU  - Ende Zhou
PY  - 2017/09
DA  - 2017/09
TI  - Construction and Experience of Automobile Marketing Curriculum Group
BT  - Proceedings of the 2017 3rd International Conference on Social Science and Higher Education
PB  - Atlantis Press
SP  - 465
EP  - 468
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-17.2017.118
DO  - 10.2991/icsshe-17.2017.118
ID  - Xiao2017/09
ER  -