Study on the Integrating Strategy of Market Resources in a University Community by Micro-Blog Platform

DOI

10.2991/icsshe-16.2016.134How to use a DOI?

Keywords

micro-blog, university community, market resource, integrating strategy

Abstract

This paper analyzes market structure around the university community, consumption structure of college teachers and students and analyzes the possibility of combining market resources around the university communities by means of micro-blog. Moreover, micro-blog can provide technology, marketing, management and service functions for entrepreneurs. In the end, entrepreneurs are suggested to provide life convenience for college teachers, students as well as community residents nearby in the following four areas: information enquiry, online meal-ordering, preferential promotion and tourism promotion.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Peng Chen
AU  - Xiaoting Zheng
PY  - 2016/07
DA  - 2016/07
TI  - Study on the Integrating Strategy of Market Resources in a University Community by Micro-Blog Platform
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Higher Education
PB  - Atlantis Press
SP  - 533
EP  - 536
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-16.2016.134
DO  - 10.2991/icsshe-16.2016.134
ID  - Chen2016/07
ER  -