A SWOT Analysis of General Aviation Industry Development in Shandong Province

DOI

10.2991/icsshe-16.2016.91How to use a DOI?

Keywords

SWOT analysis, general aviation, Shandong Province, strategy

Abstract

General aviation is an important part of civil aviation. General aviation has a large industrial group and long industrial chain, which can greatly promote regional economic development. In this paper, we study the external factors of general aviation industry development in Shandong Province such as politics, economy, society, science and technology using SWOT analysis. Analyze the strengths of location, economy, policy, weather etc., the weakness of lack of talents, lack of airports and relevant facilities etc., the opportunities such as government support and the wide prospect of market etc., and the threat factors such as fierce market competition, volatile market and so on. Based on this, presents the four strategies of positive development, reducing weakness, avoiding threats and defense. These strategies can provide certain help for formulating relevant policy of the general aviation industry in Shandong Province.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shouxi Zhu
AU  - Xinjun Gong
PY  - 2016/07
DA  - 2016/07
TI  - A SWOT Analysis of General Aviation Industry Development in Shandong Province
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Higher Education
PB  - Atlantis Press
SP  - 358
EP  - 361
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-16.2016.91
DO  - 10.2991/icsshe-16.2016.91
ID  - Zhu2016/07
ER  -