Factors Affecting the Communication Strategy in the Policy Implementation to the Fishermen in Padang City

DOI

10.2991/assehr.k.200803.057How to use a DOI?

Keywords

Communication Strategy, Policy Implementation, Fishermen

Abstract

The fishing community in Koto Tangah Subdistrict, Padang City still uses trawl in fishing. Regulation of the Minister of Maritime Affairs and Fisheries No. 71 of 2016 as the rule that emphasizes prohibition of the use of trawl is not understood by the public. Communication that has been carried out by the Padang City Maritime and Fisheries Department (DKP) has not succeeded in changing their understanding. This study aims to determine the factors that influence the implementation of Padang City DKP communication strategy in the imple-mentation of policies on the prohibition of trawling use in Padang City. The method used were observation, interview and documentation study. The results showed that the communication strategy used by the Padang City DKP was not effective in changing the opinions and behavior of fishermen. Communication strategies have not used media indicators. In the implementation of the communication stra-tegy there are several factors that influence the Padang City DKP in achieving communi-cation objectives. Supporting factors are expert human resources, sufficient funds and available facilities. While the inhibiting factors are the low level of fishermen education, absence of means in the form of media in communication, negative public response and the unchanging and egocentric fishermen behavior.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Fitri Eriyanti
AU  - Ihsanil Husna
AU  - Zikri Alhadi
PY  - 2020
DA  - 2020/08/04
TI  - Factors Affecting the Communication Strategy in the Policy Implementation to the Fishermen in Padang City
BT  - Proceedings of the International Conference On Social Studies, Globalisation And Technology (ICSSGT 2019)
PB  - Atlantis Press
SP  - 466
EP  - 471
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200803.057
DO  - 10.2991/assehr.k.200803.057
ID  - Eriyanti2020
ER  -