Research on Applying Behavioral Economics to Understand Household Sustainable Energy Use
- DOI
- 10.2991/aebmr.k.220405.132How to use a DOI?
- Keywords
- Behavioral economics; sustainable energy; policy making
- Abstract
With the increasing shortage of energy resources and the appeal of human society to energy conservation and environmental protection, researchers are discovering ways to promote household sustainable energy use. People know that using sustainable energy can relieve environmental pressure and it is consistent with their ideas, but they often do not take effective steps. With further research in behavioral economics, we try to understand why people do not behave in a rational and predicted way and give suggestions to policy makers to affect their behavior by changing their preference and their feelings about different options. Based on the discussion about the traits of household energy use from behavioral economics perspective, there are suggestions that the policy maker can change the default option, provide relevant information, use education, and divide individual contribution.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Jianzi Ding PY - 2022 DA - 2022/04/29 TI - Research on Applying Behavioral Economics to Understand Household Sustainable Energy Use BT - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022) PB - Atlantis Press SP - 791 EP - 794 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220405.132 DO - 10.2991/aebmr.k.220405.132 ID - Ding2022 ER -