A Study on the Differentiation of Purchasing Demand between China and Japan

Boyu Gao; Xiaolin Sun; Yiming Wei; Shiqi Zheng

doi:10.2991/aebmr.k.220405.238

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A Study on the Differentiation of Purchasing Demand between China and Japan

A Case Study of Suzuki’s Withdrawal from Chinese Market

Authors

Boyu Gao¹^{, *}^{, †}, Xiaolin Sun²^{, †}, Yiming Wei³^{, †}, Shiqi Zheng⁴^{, †}

¹College of Health and Human Development, the Pennsylvania State University, State College, 16801, USA

²School of Economics and Management, Beihang University, Beijing,100000, China

³School of NOIC Academy Ontário, 001226, Canada

⁴School of Public Administration, Nanjing Agricultural University, Nanjing,210095, China

^†

These authors contributed equally.

^*Corresponding author. Email: bpg5332@psu.edu

Corresponding Author

Boyu Gao

Available Online 29 April 2022.

DOI: 10.2991/aebmr.k.220405.238 How to use a DOI?
Keywords: Suzuki; Chinese market; Japanese market; Negotiation
Abstract: At the end of the 20th century, China has been the world’s largest auto market. Many foreign auto giants entered the Chinese market and set up joint ventures with local Chinese companies. Suzuki is one of these companies. But Suzuki’s sales have been declining since 2016. In the end, Suzuki sold all of its shares in China, meaning that Suzuki Motor was entirely out of the Chinese market. This essay uses the research methods of focus group, case study, and analysis. The following results were obtained. For the current situation of the automobile industry, from a macro point of view, the Chinese market is still in a state of great space. However, on the other hand, it is also subject to policy constraints, such as number rocking and number restriction. Looking at the development of car enterprises, there is still a big gap between Chinese car enterprises and foreign car enterprises. Throughout the decades of Suzuki’s development history in China, the product line is too single, and the model update is slow, and there is no model that consumers like to see. There is no doubt that the wave of car electrification has swept the world and has become an irreversible trend. To solve the problem of Suzuki’s losing market, Suzuki must vigorously develop new energy technologies. Because history has told Suzuki to stick to the traditional market, it is ineffective. The conclusions are significant for enterprises to position themselves well and negotiate with customers.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title: Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
Series: Advances in Economics, Business and Management Research
Publication Date: 29 April 2022
ISBN: 978-94-6239-572-5
ISSN: 2352-5428
DOI: 10.2991/aebmr.k.220405.238 How to use a DOI?
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

ris enw bib

TY  - CONF
AU  - Boyu Gao
AU  - Xiaolin Sun
AU  - Yiming Wei
AU  - Shiqi Zheng
PY  - 2022
DA  - 2022/04/29
TI  - A Study on the Differentiation of Purchasing Demand between China and Japan
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1432
EP  - 1438
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.238
DO  - 10.2991/aebmr.k.220405.238
ID  - Gao2022
ER  -

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