Research on the Impact of COVID-19 on the Entertainment Industry: Take the Walt Disney Company as an Example
- DOI
- 10.2991/aebmr.k.220405.281How to use a DOI?
- Keywords
- COVID-19; The Walt Disney Company; Stock; Correlation
- Abstract
Starting in 2020, the COVID-19 began to spread globally, leading to a severe global economic recession. Many countries have imposed lockdown measures and travel restrictions because of the spread and harm of COVID-19. So, the balance between demand and supply has been broken, and many industries have been facing great challenges. The Walt Disney Company (TWDC), which focuses on the films industry and tourism, is facing a crisis. In this paper, the correlation between the number of new global confirmed cases and Disney’s stock price was calculated by analyzing the current situation of COVID-19, Disney’s operating and stock price fluctuations. The data collection comes from the relevant websites. The author applied scientific knowledge and used research results of technological development in business operations, inferring a certain correlation between the number of newly confirmed cases worldwide and the stock price of The Walt Disney Company. It was found that the COVID-19 pandemic has impacted the offline business and, on the contrary, promoted the online business. Therefore, it is necessary to make adjustments in economic strategy, not only to continue to develop the original offline business but also to innovate in the new media and online business.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Boya Dong PY - 2022 DA - 2022/04/29 TI - Research on the Impact of COVID-19 on the Entertainment Industry: Take the Walt Disney Company as an Example BT - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022) PB - Atlantis Press SP - 1692 EP - 1697 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220405.281 DO - 10.2991/aebmr.k.220405.281 ID - Dong2022 ER -