Based on the Perspective of Rural Revitalization, the Current Situation and Countermeasures of Rural Live-streaming in China

DOI

10.2991/aebmr.k.220405.229How to use a DOI?

Keywords

rural revitalization; rural live-streaming; rural economy; product promotion

Abstract

This paper studies the current status of rural live broadcasting in the context of rural revitalization, and discusses the rural live-streaming boosting during the epidemic, which not only enriches the online shopping form of users, but also helps Chinese farmers sell products, bringing a fresh and high-quality online shopping experience to both users and farmers. Though rapid developing, many practical problems are highlighted in this industry, so it is necessary to fully understand the development status of live-broadcasting, analyze the problems exposed in the development of live-broadcasting and propose corresponding solutions.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Xin ZHANG
PY  - 2022
DA  - 2022/04/29
TI  - Based on the Perspective of Rural Revitalization, the Current Situation and Countermeasures of Rural Live-streaming in China
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1372
EP  - 1375
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.229
DO  - 10.2991/aebmr.k.220405.229
ID  - ZHANG2022
ER  -