Research on Customer Psychology— Taking Double Eleven as the Example
Authors
*Corresponding author. Email: caixuchen2022@u.northwestern.edu
Corresponding Author
Caixu Chen
Available Online 29 April 2022.
- DOI
- 10.2991/aebmr.k.220405.106How to use a DOI?
- Keywords
- Double 11; Consumer psychology; Consumer behaviour; Alibaba
- Abstract
With the development of Internet technology, consumer shopping habits have shifted from physical store shopping to online shopping. As an online shopping festival unique to China, Double 11 has become a cultural phenomenon. This report examines the relationship between the Double 11 shopping festival and consumer psychology by using qualitative analysis. Data used in the study will be obtained from the data statistics website Statista as well as annual reports. The results found that Alibaba-led e-commerce enterprises have achieved great success by catering to consumer psychology.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Caixu Chen PY - 2022 DA - 2022/04/29 TI - Research on Customer Psychology— Taking Double Eleven as the Example BT - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022) PB - Atlantis Press SP - 642 EP - 648 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220405.106 DO - 10.2991/aebmr.k.220405.106 ID - Chen2022 ER -