The Opportunities and Challenges of Tesla’s Entry into Chinese Market

DOI

10.2991/aebmr.k.220405.138How to use a DOI?

Keywords

New Energy Automotive; Tesla; Chinese Market; Opportunities; Challenges; Game Theory

Abstract

This article is based on the present situation of Tesla entering the Chinese market. It entails a detailed analysis of the similarities and differences between Tesla and other companies in China’s new energy automotive industry, combining with the actual analysis of the opportunities and the difficulties faced by Tesla entering the Chinese market. By adopting the combination of theoretical and empirical methods, the operations of Tesla enterprise are analyzed. The research results show that the errors in infrastructure construction and customer audience decision-making are the objective and subjective reasons for enterprises to prevent Tesla from entering the Chinese market. At the same time, this paper takes the establishment of Tesla’s experience shop in Beijing in 2013 as an opportunity to analyze the attitude of BYD on Tesla’s entry by constructing three dynamic game models. Combining with the results, it is evident that with Tesla as the newcomer while BYD as the incumbent, under no circumstances would BYD show resistance to obscure the entry of Tesla. BYD does not spend abundant money to prevent Tesla from reaching the Chinese market.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Xinran Dai
AU  - Haoyang Zhang
PY  - 2022
DA  - 2022/04/29
TI  - The Opportunities and Challenges of Tesla’s Entry into Chinese Market
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 823
EP  - 829
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.138
DO  - 10.2991/aebmr.k.220405.138
ID  - Dai2022
ER  -