Research on the Social Problems Caused by Meituan and the Feasibility of Adjusting the Business Model

DOI

10.2991/aebmr.k.220405.360How to use a DOI?

Keywords

Meituan; E-commerce platform; Delivery business; Political constraints; Consumers

Abstract

Recently, Meituan is trapped in political and social disapproval. As a dominant character among e-commerce platforms, its future development affects the direction of the whole industry. Accordingly, the purpose of this research is to investigate the threats and opportunities that political constrains and ethical condemns bring to Meituan delivery business. By conducting a questionnaire to a random sample(there is no strict limitation nor classification for the sample size because answers from different kinds of users can reflect the market’s perspective more appropriately), this research collects the data of users’ attitudes about social controversy towards Meituan delivery business and their preference when choosing an e-commerce platform for different kinds of services besides food delivery such as cab-hailing and hotel booking. Except for the direct information gained from users, the research also cites the opinions from previous articles on related topics as well as official data to support the conclusion which derives from the questionnaire. After the whole research being done, the following conclusions are made. First, political constraints on the Meituan delivery business are compulsory and inevitable that Meituan should carve out new markets instead of struggling in its original business model. Second, although users’ number decreased after the problem of unethical treatment to deliverers was mentioned, the change rate is quite small, indicating the strong user’s stickiness and precious opportunity for Meituan to improve its profit structure. Third, several businesses have fertile land for Meituan to transfer its focus, including acting for advertisement, cab-hailing, and hotel booking.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Xiaoyu Ge
PY  - 2022
DA  - 2022/04/29
TI  - Research on the Social Problems Caused by Meituan and the Feasibility of Adjusting the Business Model
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 2134
EP  - 2138
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.360
DO  - 10.2991/aebmr.k.220405.360
ID  - Ge2022
ER  -