E-commerce Economy, Community Operation and Group Shopping: Based on the Theoretical Perspective of First-mover Advantage

DOI

10.2991/aebmr.k.220405.203How to use a DOI?

Keywords

Pin Duo Duo; First-mover Advantage theory; Social E-Commerce

Abstract

This paper focuses on how to explain the theory of First-mover Advantage through the success of doing more. How does Pin Duo Duo stand out from the other two e-commerce platforms, Jing Dong and Tao Bao, which have achieved great success in China’s e-commerce market? It is not hard to find that the success of Pin Duo Duo is determined by innovation, or the development of new markets. So we can explain the theory of First-mover Advantage in terms of Pin Duo Duo success.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Aohan Zhang
PY  - 2022
DA  - 2022/04/29
TI  - E-commerce Economy, Community Operation and Group Shopping: Based on the Theoretical Perspective of First-mover Advantage
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1226
EP  - 1230
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.203
DO  - 10.2991/aebmr.k.220405.203
ID  - Zhang2022
ER  -