Contrastive Study in Users’ Selective Exposure Between Search Engines and Short Videos

Take Baidu and Douyin as Examples

DOI

10.2991/aebmr.k.220405.309How to use a DOI?

Keywords

Selective exposure; short video; search engine; contrastive study

Abstract

Ten years ago, search engines were the most popular application in China. Recently, however, videos (especially short videos) are favored by more and more Chinese people. Taking Baidu and Douyin as examples, this paper explores the difference of users’ selective exposure between these two applications through the analysis of existing papers and related data. It can be concluded that it is harder for users in short videos to be exposed to information selectively than in search engines, which is one of the possible reasons why short videos are more popular than search engines.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Zeyu Gao
PY  - 2022
DA  - 2022/04/29
TI  - Contrastive Study in Users’ Selective Exposure Between Search Engines and Short Videos
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1846
EP  - 1849
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.309
DO  - 10.2991/aebmr.k.220405.309
ID  - Gao2022
ER  -