Analysis of Different Types of Investors Based on Maslow’s Theory
- DOI
- 10.2991/aebmr.k.220405.225How to use a DOI?
- Keywords
- Maslow’s theory; Investors; Need Level; Recognition; Advice
- Abstract
The core theory of investment is people, and all the investment activities scholars study and the laws behind them are essentially macro manifestations of individual investment behavior. Therefore, if people can start from the perspective of an individual and understand the performance of a single individual in investment, they can understand the investment activity more deeply. By referencing the relevant psychological literature and behavioral finance literature and applying Maslow’s theory to classify investors at different levels, the author roughly divides investors into four categories: physiological need investor, safety need and love need investor, esteem need investor and self-actualization investor. After comparing these four types of investors, it can be found that these four types of investors have specific investment methods and investment characteristics. Therefore, if people can accurately classify these four types of investors, they can avoid over-trading and being misled by Social Interaction, and develop appropriate investment plans for the main needs and drawbacks of each type, thereby improving returns.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - JIACHENG QIN PY - 2022 DA - 2022/04/29 TI - Analysis of Different Types of Investors Based on Maslow’s Theory BT - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022) PB - Atlantis Press SP - 1350 EP - 1354 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220405.225 DO - 10.2991/aebmr.k.220405.225 ID - QIN2022 ER -