Analysis of Different Types of Investors Based on Maslow’s Theory

DOI

10.2991/aebmr.k.220405.225How to use a DOI?

Keywords

Maslow’s theory; Investors; Need Level; Recognition; Advice

Abstract

The core theory of investment is people, and all the investment activities scholars study and the laws behind them are essentially macro manifestations of individual investment behavior. Therefore, if people can start from the perspective of an individual and understand the performance of a single individual in investment, they can understand the investment activity more deeply. By referencing the relevant psychological literature and behavioral finance literature and applying Maslow’s theory to classify investors at different levels, the author roughly divides investors into four categories: physiological need investor, safety need and love need investor, esteem need investor and self-actualization investor. After comparing these four types of investors, it can be found that these four types of investors have specific investment methods and investment characteristics. Therefore, if people can accurately classify these four types of investors, they can avoid over-trading and being misled by Social Interaction, and develop appropriate investment plans for the main needs and drawbacks of each type, thereby improving returns.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - JIACHENG QIN
PY  - 2022
DA  - 2022/04/29
TI  - Analysis of Different Types of Investors Based on Maslow’s Theory
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1350
EP  - 1354
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.225
DO  - 10.2991/aebmr.k.220405.225
ID  - QIN2022
ER  -