Research on the Development Path of “Yin Yang and Five Elements” Cultural Creative Products Based on Cross-border E-commerce

DOI

10.2991/assehr.k.210407.179How to use a DOI?

Keywords

Traditional Chinese Medicine Culture, Cross-border E-commerce, Cultural and Creative Products

Abstract

With the rapid development of science and technology, the competition between countries has shifted from pure competition on the level of science and technology to competition on technological and cultural strength. Cultural soft power has become an important yardstick for measuring the development level of countries and regions. Traditional Chinese medicine is Chinese unique medical science and excellent traditional culture, and it is the great creation and precious wealth of the Chinese nation. Carrying forward the culture of traditional Chinese medicine helps to improve Chinese cultural soft power. In recent years, China has stepped up its efforts to support the Chinese medicine industry, which has opened a golden age for the development of Chinese medicine. Finding and innovating the popularization and inheritance of Chinese medicine culture is an important topic that urgently needs research. The article takes the theory of “yin and yang and five elements” as the starting point and combines the characteristics of traditional Chinese medicine cultural products and the development status of the cross-border e-commerce industry to explore the dilemma and path of the “yin and yang five elements” traditional Chinese medicine cultural and creative products on cross-border e-commerce platforms. Exploration and research have provided new paths and methods for the spread and promotion of Chinese medicine culture.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lidong Xie
AU  - Guang Chen
PY  - 2021
DA  - 2021/04/08
TI  - Research on the Development Path of “Yin Yang and Five Elements” Cultural Creative Products Based on Cross-border E-commerce
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 953
EP  - 959
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.179
DO  - 10.2991/assehr.k.210407.179
ID  - Xie2021
ER  -