Promotional Strategy Considering Consumer Platform Preferences

DOI

10.2991/assehr.k.210407.118How to use a DOI?

Keywords

promotion, advance sale, platform preference, logistics service level

Abstract

In the form of joining e-commerce platforms, an online advance model consisting of a platform Operator and a platform Resident has been established. Considering the influence of consumers’ platform preferences and price discount coefficients on advance pricing and logistics service level decisions under the deposit inflation rule, the optimal pricing and logistics service level decisions of platform Operator and a platform Resident during promotion are obtained.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan Yifang
PY  - 2021
DA  - 2021/04/08
TI  - Promotional Strategy Considering Consumer Platform Preferences
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 612
EP  - 616
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.118
DO  - 10.2991/assehr.k.210407.118
ID  - Yifang2021
ER  -