Analysis of Apple’s Marketing Strategy

DOI

10.2991/assehr.k.210407.026How to use a DOI?

Keywords

Apple Inc, Marketing strategy, Company, Analysis

Abstract

Marketing has several meanings, one of which is defined as a kind of business activity to realize the consumption needs and satisfy the enterprise’s purpose. This paper mainly analyzes the current corporate marketing situation of Apple Inc. by combining the market field of Apple and studying the marketing strategy of Apple. The author also explains the problems caused by Apple’s marketing strategy, which is formulated by its current market environment and its own development characteristics, and puts forward solutions. In order to give suggestions of marketing strategies for other companies, it is of significance to analyze Apple Inc., so that it can be better understood. In addition, after the analysis, other companies can get assistance in judging the marketing strategy and means.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Binghui Lan
PY  - 2021
DA  - 2021/04/08
TI  - Analysis of Apple’s Marketing Strategy
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 128
EP  - 132
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.026
DO  - 10.2991/assehr.k.210407.026
ID  - Lan2021
ER  -