The Characteristics and Dissemination Methods Innovation of Internet Celebrity with Online Video Live Broadcast
Based on the Perspective of Opinion Leaders
- DOI
- 10.2991/assehr.k.210407.050How to use a DOI?
- Keywords
- opinion leaders, online opinion leaders, dissemination methods, Internet celebrity
- Abstract
By analyzing the relevant literature of opinion leaders and online opinion leaders, combined with media analysis reports, we defined the identity of the opinion leaders of Internet celebrities with online video live broadcast. We believe that the Internet celebrities with online video live broadcast conforms to the essential characteristics of opinion leaders of authority, publicity, and communication influence. They are popular, pan-entertainment, and secular commercial online opinion leaders in the field of e-commerce. The development of economy and technology endows them with new characteristics of ordinary identity, instant interaction, and vivid communication. Based on this, Internet celebrities with online video live broadcast have promoted the innovative development of opinion leaders’ dissemination methods, and have made outstanding contributions in promoting symbolic consumption and relational consumption, realizing sustainable commercial value and inspiring audiences’ social responsibility.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Chen Wenjun AU - Wang Lu PY - 2021 DA - 2021/04/08 TI - The Characteristics and Dissemination Methods Innovation of Internet Celebrity with Online Video Live Broadcast BT - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021) PB - Atlantis Press SP - 246 EP - 250 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210407.050 DO - 10.2991/assehr.k.210407.050 ID - Wenjun2021 ER -