Analysis on the Marketing Strategy of Chanel

DOI

10.2991/assehr.k.210407.161How to use a DOI?

Keywords

Luxury Industry, Coco Chanel, Supplier Audience, Industry Environment

Abstract

Chanel is an independent brand in the luxury industry. The main purpose of this article is to analyze the whole supplier audience and the industry environment. The result shows that the exquisite design concept is throughout all of the products. Chanel’s market scope is gradually expanding. In addition to the affluent class that was originally targeted, the market of Chanel has gradually penetrated the performance of low and medium consumption level. It is no longer out of reach for most young people.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wang Zihan
PY  - 2021
DA  - 2021/04/08
TI  - Analysis on the Marketing Strategy of Chanel
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 855
EP  - 858
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.161
DO  - 10.2991/assehr.k.210407.161
ID  - Zihan2021
ER  -