Analysis on Pragmatic Failures of Chinese Learners in Cross-Cultural Communication

DOI

10.2991/assehr.k.200331.076How to use a DOI?

Keywords

pragmatic competence, pragmatic failure, intercultural communication, English teaching strategies, college English majors

Abstract

The basic aim of English teaching in college is making English majors successfully communicate with foreigners in English. Pragmatic competence directly reflects the appropriateness of flexible use of English for college English majors in cross-cultural communication. However, many studies show that pragmatic competence of college English majors in China is poor in cross-cultural communication. Moreover, pragmatic failures are one of the important reasons for the failure of cross-cultural communication. This paper systematically interprets the fundamental theory and specific forms of pragmatic failures from the perspective of cross-cultural communication. Main reasons of pragmatic failures are analyzed to improve the quality of English teaching and intercultural communication ability of college English majors in China.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ge Liu
PY  - 2020
DA  - 2020/04/02
TI  - Analysis on Pragmatic Failures of Chinese Learners in Cross-Cultural Communication
BT  - Proceedings of the 5th International Conference on Social Sciences and Economic Development (ICSSED 2020)
PB  - Atlantis Press
SP  - 364
EP  - 367
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200331.076
DO  - 10.2991/assehr.k.200331.076
ID  - Liu2020
ER  -