Analysis of Accurate Marketing Strategy of Online Advertising in Big Data Era

DOI

10.2991/assehr.k.200331.014How to use a DOI?

Keywords

big data, online advertising, accurate marketing

Abstract

The 21st century has become an era of “Internet +” and “data is king.” Commercial advertising has gradually changed from traditional models to online advertising relying on big data. Using data collection, mining and sorting, companies can apply the analysis results to the marketing, thereby further improving the efficiency and accuracy of advertising. This article analyzes the current situation and problems of online advertising, and formulates accurate marketing strategies for online advertising from the perspective of big data technologies, user privacy protecting,advertising platforms, advertising formats, and advertising relevance.At last, this paper makes the conclusions and rethink on online advertising marketing to promote the prosperity and good development of China’s online advertising.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Ying Jiaming
PY  - 2020
DA  - 2020/04/02
TI  - Analysis of Accurate Marketing Strategy of Online Advertising in Big Data Era
BT  - Proceedings of the 5th International Conference on Social Sciences and Economic Development (ICSSED 2020)
PB  - Atlantis Press
SP  - 69
EP  - 72
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200331.014
DO  - 10.2991/assehr.k.200331.014
ID  - Jiaming2020
ER  -