A Study on Marketing Strategies of Promoting the Background of Studying Abroad: A Case Study of E Company
- DOI
- 10.2991/icssed-19.2019.123How to use a DOI?
- Keywords
- Marketing Strategy, Study Abroad, Background Improvement.
- Abstract
With the continuous improvement of China's national living standards and international awareness, the number of applicants for study abroad is increasing every year. According to the data given by the Ministry of Education in 2017, the number of applicants for study abroad in China reached 608,400 in that year. With such huge market potential, the overseas study market has not only limited its focus to language training and application. E company found that in addition to rigid requirements for the language and academic performance of applicants, foreign universities also attach great importance to the relevant background of students, such as whether they have published papers, scientific research or internship experience. When the language and academic performance meet the requirements of the school, students with relevant academic background have a higher probability of applying. Therefore, the E company's background of studying abroad improves the operation of its products. This paper mainly analyses the market environment of E company, and carries out strategic analysis according to its own environment. Combining with its advantages and disadvantages and market competition pattern, it summarizes the development direction suitable for the enterprise.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wang Cheng AU - Liu Hui PY - 2019/05 DA - 2019/05 TI - A Study on Marketing Strategies of Promoting the Background of Studying Abroad: A Case Study of E Company BT - Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019) PB - Atlantis Press SP - 655 EP - 659 SN - 2352-5398 UR - https://doi.org/10.2991/icssed-19.2019.123 DO - 10.2991/icssed-19.2019.123 ID - Cheng2019/05 ER -